Hartford Athletic and Leyton Orient announced today an exciting new partnership supporting both clubs on and off the field. The partnership will include:
Best practices and knowledge-sharing for commercial and technical staff. Hartford Athletic Head Coach Harry Watling will be meeting with Leyton Orient FC Head Coach Ross Embleton and his coaching staff over the coming weeks.
Potential player loan transfers
Future soccer camps and clinics in Hartford
Augmentation of corporate partnerships with increased geographic footprint
Streaming access for fans to both clubs’ games
Content creation and challenge series activations between players, coaches, and fans
Cultural exchange providing fans the opportunity to visit the clubs in their respective cities for VIP matchday experiences and more
“Hartford Athletic is thrilled to partner with Leyton Orient, one of the most storied clubs in the world,” said Hartford Athletic Chairman, Bruce Mandell. “As we enter our third season, we are excited to continue to grow in all facets of our operation on and off the field. Our partnership with Leyton Orient will allow us to accelerate that growth as we head for even bigger and better seasons in 2021 and beyond.”
“Bruce and I have been talking for months and have learned a considerable amount from each other already,” said Leyton Orient Chairman Nigel Travis. "I am excited for our club relationship to continue to grow and hope our fans will begin to support Hartford Athletic albeit remotely.”
The Leyton Orient relationship is Hartford Athletic’s second global soccer partnership following Hartford’s link up with Southampton FC in 2019. Hartford Athletic is excited to work with both clubs and looks forward to continuing to grow in the global soccer ecosystem.